The title and the post are meant to provoke a bit, and I know I risk being considered a snobbish, or a chauvinist, European.
The United States – I was saying – exert today a cultural hegemony over the planet at a high and a popular level of culture [for the high level, suffice it the sheer excellence of their universities in the scientific, technological and humanities fields, not to mention the number of Nobel prizes attained by Americans]
One can speak of a new American Renaissance, with fantastic contributions offered to the world – the Internet, a great revolution, being just one of them.
Which affects both the American culture and those cultures exposed to American influence – basically ALL of them, at diverse degrees.
[By culture I mean both:
1) the set of distinctive spiritual, material, intellectual and emotional features of a group (the Unesco definition);
Also culture quality has to be considered. If I enjoy Shakespeare better than soap operas, I am not a snob, I am simply better educated and my mind is more powerful]
Gramsci, reflecting on the US soon after the 1929 depression, considered America culturally hegemonic already at his time (the 1930s) although to him such world-wide hegemony presented a few cracks for being, the US, too virgin and too young as a nation, with a melting pot of too many ‘cultures’ (see above the meaning 1 of the term.)
In our rapidly changing world, with powerful civilisations about to re-surface, is America seductive enough at a world-wide scale [ie 'culturally hegemonic' world-wide]?
I’ll say my opinion right away: the cracks Gramsci was mentioning seem today particularly evident (at least to many Europeans) at a pop culture level [update: whatever the reasons for this.] A civilization doesn’t export its high culture only. It exports the sentiments of its whole people with its books (quality works and blockbusters), films, TV serials etc. and when its tourists, business people, soldiers & the men of the street wander about the planet.
[A Gramscian national-popular notion of culture is where the intellectuals - artists, writers etc. - express at a higher level the elementary sentiments of the common people who thus emotionally and intellectually participate. The examples he indicates of 'national-popular' may clarify this Gramscian crucial concept: the Elisabethan theatre, the Greek tragedy or the Italian opera.]
I mean, when Rome conquered Gaul, Romanization occurred deeply without any organized effort by the Romans. That is, the Roman ‘culture’ was felt as superior and seduced the Gauls who became the French - not only the culture of the ‘intellectuals’ (big politicians, generals, writers etc.) was seducing, but that of the merchants, of the soldiers, of the simple citizens as well.
Do you also think that American world-wide hegemony’s weak point is a low-level and too pervading pop culture (due to consumerism, to making money being what only matters nowadays etc.) and also the “erasure of any high-pop culture distinction”? [see Lichanos' comment on this]
Do you also think that, to quote Andreas Kluth, a ‘high culture’ perceived as snobbish only “is a tragedy” and that – I’d add – the tea parties, the Sarah Palins and US widespread anti-elitism will make America pay a price in the long run in terms, again, of world cultural hegemony?
Finally – be patient, I dislike Star Trek – what do the Indians, the Chinese, the Persians, the rest of the world population – often belonging to ancient civilizations – think of the thousands of Star Trek conventions and clubs that have spread all over the globe? Will it benefit America’s image?
Note. I had discussed ‘West and US Seduction’ with my commentators (among other themes) at the time of Culture, Kultur, Paideia and The Last Days of the Polymath. Those discussions were among the best in this blog in my opinion.
Here just a few ideas from those discussions.
As for culture (in the sense of individual general knowledge & refinement) Lichanos had lamented the erasure of a high-pop culture distinction in the USA. To him more than the ‘youth factor’ a role may be played by America being often “the first to represent trends that are going world-wide”, ie America is just ahead of Europe in mass-culture and consumerism, which explains why a superficial pop culture is so pervasive in the US.
To Andreas Kluth a ‘high culture’ perceived as ‘snobbish only’ is “a tragedy” and due to many factors among which a too widespread anti-elitism (“Sarah Palin and all the rest”).
Other posts on Gramsci:
American Engineer, German Philosopher & French Politician: Gramsci’s Ideal Blend for the Modern Leonardo da Vinci
Seven Aspects of Antonio Gramsci’s Thought
America, the Greatest Collective Effort Ever existed”. Antonio Gramsci